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Determine the Reason - Define Functionality - WHY do you need a website?

What is the purpose of your website?

Who?
general public-clients-members-employees

Why?
serve(S) sell($) advertise(A)
  • To provide information
GP/Cust/Mem/Emp
S/$/A
  • To attract new customers
GP/Cust/Mem/Emp
S/$/A
  • To service existing clients
Customers/Members
S/$/A
  • To sell products or services
GP/Cust/Mem
S/$/A
  • To entertain
GP/Cust/Mem/Emp
S/$/A
  • To educate
GP/Cust/Mem/Emp
S/$/A
  • To provide services to employees
All?!?
S/$/A

Details - Website Structure/Form - WHAT kind of website do you want?
Domain Name
Registered with?
Account Logon
  • List several options!


    • Company Info

    Non-Profit, Retail, Wholesale, Service, Government

    See PPP (Purpose Per Page)

    Size

    		 ____# of pages
    		See PPP
    • Size will be determined by the amount of information you wish to present
    • "Standard" web page size will be considered as approximately one 8½x11 printed page. Each separate screen display is a web page.

    Type - Functionality - Structure

    		 See PPP & Checklist
    • Informational - basic presence - electronic billboard ad
      • Page Types: Home, Products & Services, Legal & Privacy, Copyright Info, Terms of Use, Company Contact, Directory, FAQ's, Support & Service
    • Interactive - professional presence - company/product presentation
      • Page Types: Guestbook, Feedback, membership, Newsletter Sign-up, Mailing List Sign up, Gift/Event Reminder Service, search + any info pages
    • E-commerce enabled - power presence - online sales and service
      • Page Types: Shopping Cart (product/customer databases + interface forms: category, basket, check-out), attribute templates + any interactive pages

    Style/Image

    		 See PPP Item D
    • What image do you wish to present?
    • What sets your company/product/service apart?
    • Company Associations/Licenses/Memberships
    • Business/Professional
    • Elegant/Sophisticated
    • Fun/Artistic
    • Young/Trendy
    • Action/Dynamic
    • Nature/Patriotic

    Content

    		 See PPP Item D
    • Trademarks - Service Marks - Motto - Slogan
    • Images, graphics, logos
    • Ad & Copy writing - all verbiage
    • Product/Service descriptions
    • Provide final images/graphics/logos*
    • Provide edited & proofed content*
    • Provide edited & proofed product/service descriptions*
    • *Per specifications on PPP Sheet/Item D
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