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Custom-Designed Website Marketing Services

How to get listed in the search engines

Integrating your website with your marketing plan

Custom-designed Website Marketing & Promotion

"Search Engine Optimization"

What is that?!

Search Engine Optimization

SEO is simply building your web pages in the most "Search-Engine Friendly" format for the purpose of being listed in the search engine results. Of course, your preference or desire is to be on the first page or so when an internet user types in key words related to your website!

Collaboration between the copy writer and the web page designer is essential to create the perfect balance. The goal is to serve useful and appealing information to your end users while optimizing your web pages for the search engines so that your potential clients can find you. In addition to several elements on the web page, your website developer will code your pages with "meta tags" that will make your website "search engine ready." More on SEO

Custom Website Design & Development Online Specials

Custom Website Design & Development

Request a Free Quote for your Custom-Designed Website from McDel Publishing

Client Websites^

Computer Basics Corp
Koinonia Church - Grand Junction Colorado
Mabe's Kitchen, LLC
Plateau Valley Medical Clinic & Health Services
Raining Images
Town of Collbran
Unique Patches Ranch
Western Colorado Human Resource Association
www.loveis.org
www.lovematters.org
Cat Track Outfitters

^Not all client website examples are hosted by McDel Publishing.

Additional services

To integrate with your marketing plan:

Custom-Designed Website Maintenance/Updates

McDel's Customized Website Maintenance, Marketing & ManagementBasic Page Layout: text-graphics-links - $29.96-$49/hr

Interactive Pages: Forms, Scripts, database admin, etc. - $35-$79/hr

Custom-Designed Website Maintenance packages - $29.96-$63.16/hr

Customized Website Management Services

Domain Name Registration, Renewal & DNS Management* - $15-$25/year

  • Web Site Overview & Task Reminder Service
  • E-Commerce Weekly Close, including shopping reports,
  • Daily Monitoring*
  • Custom-Designed Website Management packages
  • $24.50-$49/hour

More Ways to Promote Your Business or Website

McDel Publishing - B2B Multimedia Publishing

Additional Business Services & Motivational & Promotional Gifts

Website Marketing

The purpose of your website will help you determine your marketing focus. Some websites are designed to market your business or products. Other sites may focus on providing services for customers or employees. What you want your website to do for you should be considered when planning and designing your site. As you develop your content, you'll want to know who your primary and secondary "target market" or typical users will be, and how they will typically access your site.

McDel Website Marketing price list

Your Website ~ Your Marketing Plan

On-line Marketing Plan Options


Basic Suggestions to Integrate
with Current Marketing Efforts

  • Search engines
  • Directory sites
  • Association or Membership website listings
  • Email campaigns
  • Reciprocal Links
  • Autoresponders
  • Newsletters
  • Blogs/Forums
  • Write articles, e-books
  • Provide free info
  • Banner advertising
  • Pay-per-click advertising
  • Website-only Specials
  • Affiliate programs
  • Put website and email address on all ads, brochures, and current marketing materials and promotional items
    • Use a specific page URL to guage the feedback of different campaigns
    • Offer "web-only specials" on a giveaway to encourage return visits (update page periodically!)
  • Set-up and use yourname@yourdomainname.com for all of your emails and for all of your departments and employees
  • Include www.yourdomainname.com as a reorder option with all orders
  • Create a press release announcing grand opening of online store/website
  • Create press releases for new products or developments within your company - direct to your website to see details!

Let McDel Publishing do it for you!Custom-designed Website Marketing & Promotion

Website Analysis

Initial consultation is free! We'll discuss your objectives for your site and explore the most cost-effective methods to make your website work for you.

Request a Free Quote for your Custom-Designed Website from McDel Publishing

If you don't have a website, let us design it for you to incorporate all of your objectives.

Website Analysis and Marketing Price List


Website Promotion & Marketing

The online marketing plan above listed a number of "free" ways to market your website. The catch is that they're free if you do them; of course, you're investing your time. But several of them will pay off for you many times. Others may cost you more than you've bargained for, so be sure to check all terms of agreement!

For the website marketing & management tasks that you or your employees don't have time for, let us custom-design a website marketing plan with you that will meet your needs. Initial consultation is free!

970-208-3348Request a Free Quote for your Custom-Designed Website from McDel Publishing

And what you really want to know is...

How to get listed in the search engines

Well, most of what has been suggested on this page can contribute to where your web pages will rank on various search engines. Each search engine uses it's own proprietary process to determine what factors - content, keywords, meta tag programming, internal/external links, robot instructions, age of page, site structure, affiliated advertiser - are used to produce the exact order of each search request. Additionally, many search engines pull results from other search engines, and many websites that claim to be search engines are really pay-per-click directory advertising sites.

How to just get listed in the search engines is really pretty easy. How to get listed where you will be seen typically takes integration of several elements, monitoring and analyzing, a few adjustments, and a bit of patience. Putting all this together is called search engine optimization (SEO).

Personalized Service...Request a Free Quote for your Custom-Designed Website from McDel Publishing

Search Engine Results

Developing customized websites since 1998, McDel Publishing has helped several small businesses achieve excellent search engine rankings.

Many of the custom-designed websites that we've built, search-engine-optimized, manage and/or market are returned on the first page of the search results in most search engines for their selected keywords. Request sample results.

We listen to you and develop the custom-designed website that will meet your needs!

Customized Website Marketing Services

Basic Web Marketing Options

price

Free with McDel's Website Hosting - if you set-up/manage
  • 50 personalized email accounts
  • Mailing Lists (3 free, $1/mo each additional)
  • Web Mail and Task Management program
  • Mailbox and Domain Name Aliases and Forwards
  • Autoresponders
  • Access to site statistics (free with Web Deluxe and Web Store hosting accounts)
McDel's Website Hosting

Personalized E-mails@YourDomain.ext
(without web hosting acct., requires domain name*)

$24/year

Personalized Email Accounts Management*
  • Set-up and maintain email accounts
  • Apply and monitor anti-spam and anti-virus protections
  • Maintain/update blacklist
  • Create/Update Mailbox Aliases and Forwards
  • Create/Distribute Mailing Lists
$29.96-49/hr

E-mail address set-up*

$2/each

E-Mail Forwarding*

$1/forward

Auto-Responders*

from $5/page-email address

E-Mail Marketing Campaigns

from $35/group distribution
+ design time

Meta Tag programming - included on pages designed by McDel

$35/page or
$29.96-$49/hr

Page Optimization - included on pages designed by McDel

$35/page or
$29.96-$49/hr

Search Engine &/or Directory &/or Membership-Association website listing Submissions

$29.96-$49/hr
+ listing or submission charge if applicable

Search Engine/Directory with Keyword Analysis Reports

 $35.00/report or $29.96-$49/hr

Site Statistics Reports - a wide range of reports are available (requires hosting account* or purchase of software and approval to install on web server) you choose frequency

 $10.00/report or $29.96-$49/hr

Integrate Additional Web Marketing Options

  • Reciprocal Links
  • Autoresponders
  • Newsletters
  • Blogs/Forums
  • Write articles, e-books
  • Provide free info
  • Banner advertising
  • Pay-per-click advertising
  • Website-only Specials
  • Affiliate programs
Priced per custom-designed project

*Domain Name Registration and Web Hosting Services provided by McDel Multimedia Publishing. 

McDel - B2B Multimedia Publishing Services

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